diff --git a/packages/taler-merchant-webui/src/screens/BootstrapInstanceScreen.tsx b/packages/taler-merchant-webui/src/screens/BootstrapInstanceScreen.tsx
index 2cea2f2f6..7541a60f0 100644
--- a/packages/taler-merchant-webui/src/screens/BootstrapInstanceScreen.tsx
+++ b/packages/taler-merchant-webui/src/screens/BootstrapInstanceScreen.tsx
@@ -9,7 +9,7 @@
 
 import { ActionFooter } from "../ui/FormActionFooter.js";
 import type { VNode } from "preact";
-import { useRef, useState } from "preact/hooks";
+import { useEffect, useRef, useState } from "preact/hooks";
 import type { TalerMerchantApi } from "@gnu-taler/taler-util";
 import { useTranslation } from "../context/translation.js";
 import { ApiErrorBanner } from "../ui/ApiErrorBanner.js";
@@ -41,6 +41,12 @@ export function BootstrapInstanceScreen({
   const [error, setError] = useState<unknown>();
   const [pending, setPending] = useState(false);
   const submissionLock = useRef(false);
+  // The account identifier is fixed, so the business name is the first thing
+  // this page asks for.
+  const businessNameInput = useRef<HTMLInputElement>(null);
+  useEffect(() => {
+    businessNameInput.current?.focus();
+  }, []);
 
   const submit = async (event: Event) => {
     event.preventDefault();
@@ -134,6 +140,7 @@ export function BootstrapInstanceScreen({
                 {t`Business name`}
               </label>
               <input
+                ref={businessNameInput}
                 id="bootstrap-business-name"
                 value={businessName}
                 onInput={(event) => setBusinessName(event.currentTarget.value)}